Target Audience: Business Owners in Egypt, Saudi Arabia, and UAE
Prepared by: Hazem Kassem, a CFO with 22 years of experience in the Middle East

Introduction

Cash flow management is the lifeblood of any business, especially in markets such as Egypt, Saudi Arabia, and the UAE, where economic volatility and reliance on personal relationships significantly impact performance. Effective management of accounts receivable, payables, inventory, and cash ensures that businesses remain financially resilient, even during challenging periods.

This whitepaper delves into practical strategies for maintaining healthy cash flow and overcoming market-specific challenges. Drawing from real-life examples and my 22 years of experience as a CFO, I will provide insights tailored to business owners in these dynamic economies.