Entering new markets, introducing new products/services and targeting new consumer segments indispensably requires a thorough market study. It should include the macro & micro factors affecting managements’ decision. However, the business world nowadays is notorious for its overflow of data, this makes finding and using the needed information nearly impossible. It is crucial for organizations to make informed decisions in order to optimize its resource allocations. At Axcell we provide our clients with the following analytical market studies in Egypt in order to help them utilize their resources and efforts at the utmost level using primary and secondary data as needed